In an exquisite confluence of tradition and modernity, Mrida's 'The Modern Maharani Collection', introduced on Saturday, 21st of September 2024, is a testament to the sartorial splendor of India's artisanal tapestry. This Diwali, customers, collectors, and impressional audiences alike can revel in haute couture, intertwining the finesse of Chanderi weavers with the avant-garde sensibilities of contemporary fashion. The Maharani Collection from Mrida is an ode to the indomitable spirit of women who navigate myriad roles with grace and vigor, encapsulating the essence of regal poise and contemporary resilience.
The gilded line features a variety of options to suit different tastes and occasions. The newest introduction of Chanderi is crafted from the finest single tana tissue with intricate bird motifs and drapes like an ethereal dream enveloped in cultural richness and exquisite designs. Taking inspiration from the Hindu Vivaah Sanskar, Mrida’s Taarini Saree, a standout piece, depicts the scene of a marriage ritual showcasing the ‘doli-baraat’ weaves on pallu and border, the plum and silver hue creates a striking contrast while the black doli weaves add a touch of drama; price points start just at INR 18000. These wearable pieces of rich heritage, narrate timeless tales of grandeur and are surely one-of-a-kind and must-have collector’s items to be truly valued.
Shriya Nagi, Co-founder of Mrida, comments, “At Mrida, we've woven this rich heritage into The Modern Maharani Collection, curating handwoven Chanderi sarees that celebrate the artisans, their stories, and the women who wore them with pride. There's something deeply personal about this— the way Chanderi has been a symbol of royalty for centuries reminds me of the women in my life who carry their grace and strength. Chanderi is not just a town. It's a living, breathing legacy of craftsmanship and royalty-and now, it's part of our Modern Maharani Collection. In today’s modern age, in every thread of Mrida's fabric, lies a story of perseverance, mirroring the relentless spirit of the women we dress.”
Mrida's commitment to the renaissance of handloom artistry for the coming generations is unwavering, ensuring that the regality of Chanderi, splendor of Maheshwar weaves, the delicacy of Kalamkari, and the earthy allure of Bagh prints not only persist but flourish. Mrida invites the world to partake in this festivity of strength, grace, and intricate creations of Indian tradition, appealing to the affluent tastes of fashion aficionados globally.
Boilerplate:
Inspired by प्रकृति and nurtured by संस्कृति, Mrida - a premium handloom store, embodies the grace of earth and the elegance of our culture; both delicately woven into heirloom sarees and handloom fabrics symbolising authenticity, empathy, trust and love! Mrida, born from the visionary dreams of Harjeet and Shriya Nagi, a mother-daughter duo, embodies the enchanting allure of Indian heritage. Mrida is not just a brand, it’s where the royal elegance of Maheshwar weaves, the delicate charm of Chanderi, art of Kalamkari and the earthy grace of Bagh prints come alive, echoing tales of regal courts, divine temples, vibrant bazaars, and tranquil landscapes.
At its core, Mrida is on a journey of empowerment, celebrating the strength, grace, and resilience of women. Rooted in the heart of India, Mrida is dedicated to reviving and perfecting the richness of Indian culture, tradition, and heritage. The brand addresses the challenges faced by artisans and customers alike, striving to illuminate the fading art of handloom for new generations. Mrida’s commitment to sustainable luxury and conscious fashion is evident in its innovative processes where every piece is crafted using traditional handloom techniques while preserving age-old weaving methods for the modern era.
